Guides
The whole library, in one place.
Each of these is written to be read on its own and kept current as the rules change. They are the reasoning behind our work — useful whether or not you ever hire us — with external sources attributed on the page.
01
Authentication & compliance
Getting authenticated, aligned and compliant with the rules that now decide whether bulk mail is accepted at all.
02
Infrastructure & migration
Choosing the engine that fits, and moving between engines without a deliverability cliff.
03
Diagnosis & recovery
Finding out where you actually stand, and getting back to the inbox when something breaks.
Want this applied to your own setup?
The free 25-point audit runs the same thinking against your infrastructure and reports back where you stand.